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Silky N Sassy

As a digital marketing agency, our collaboration with Silky N Sassy encompassed brand transformation, user-friendly website development, and strategic SEO efforts. We crafted a distinct brand identity that seamlessly merged tradition and contemporary fashion. Our website development streamlined the shopping process while optimizing search engine visibility. Through our SEO strategy, we enhanced online visibility and connected Silky N Sassy with its local and broader markets. Our work has solidified Silky N Sassy as a trusted and stylish destination for hijabs and modest wear, locally and globally.


The branding work for Silky N Sassy was a pivotal aspect of our project, and it revolved around establishing a distinctive and memorable identity for the store. Silky N Sassy, initially a physical storefront since 2012, had a growing presence, but it needed a consistent and recognizable brand that would resonate with both its existing and potential customers.

To achieve this, we conducted extensive research into the brand’s history, values, and target audience. We needed to understand the essence of Silky N Sassy and what it stood for in the world of hijabs and modest wear. Our goal was to create a brand identity that not only encapsulated the brand’s rich history but also reflected its contemporary and fashion-forward approach.

The brand identity was developed to convey elegance, diversity, and quality. The chosen color schemes, fonts, and design elements were carefully curated to evoke a sense of modesty, sophistication, and cultural richness, aligning perfectly with Silky N Sassy’s offerings.

Through our branding work, we aimed to communicate Silky N Sassy’s commitment to offering a wide range of high-quality hijabs while staying attuned to the latest modest fashion trends. The logo, tagline, and overall visual language were designed to represent the brand’s mission of providing comfort and style in the world of modest wear.

The result of our branding efforts was a cohesive and visually appealing brand identity that truly captured the spirit of Silky N Sassy. It has not only helped the store stand out in the competitive market of hijabs but has also strengthened its connection with customers, fostering brand loyalty and recognition.

By crafting a brand that resonates with the values and aspirations of its audience, we’ve positioned Silky N Sassy as a trusted and stylish destination for hijabs and modest wear, both in Mississauga and on the global stage.

Website Development

Creating an online presence for Silky N Sassy was a rewarding challenge. Our mission was to provide a seamless digital platform where customers could effortlessly browse and purchase hijabs and modest wear. The website development process involved crafting a user-friendly interface that showcases Silky N Sassy’s extensive collection of hijabs, making it easy for visitors to explore their options, from jersey hijabs to other unique fabrics. We focused on delivering a website that mirrors the elegance and diversity of their product range.

Products Category Structure

Creating an effective product category structure for Silky N Sassy was a crucial component of our project. With a vast inventory of over 300 unique products, our goal was to make the user experience smooth and intuitive, allowing visitors to easily find the hijabs and modest wear that suited their preferences.

To achieve this, we conducted a comprehensive analysis of Silky N Sassy’s product range. We categorized the products based on various factors, including materials, styles, and cultural significance. This strategic categorization allowed us to create a logical and user-friendly navigation system, making it effortless for customers to explore the extensive collection.

For instance, we structured the categories to include materials like cotton, lace, mesh, crepe, ribbed knit, bi-color chiffon, and cashmere, ensuring that visitors could quickly identify and browse hijabs based on their desired fabric. Additionally, we categorized hijabs with unique styles, such as jersey hijabs, to cater to specific preferences.

The result was a well-organized and easily accessible product category structure that simplified the shopping process. Customers could seamlessly navigate through the website, refine their search, and discover hijabs that aligned with their taste and cultural preferences.

By enhancing the product category structure, we not only improved the user experience but also provided a clear and organized framework for search engines to understand the website’s content better. This optimization contributes significantly to the website’s SEO efforts, ensuring that Silky N Sassy ranks favorably in search results when customers are looking for specific types of hijabs.

Overall, our work on the product category structure has played a pivotal role in streamlining the shopping experience at Silky N Sassy, making it a go-to destination for those seeking quality hijabs and modest wear that align with their individual styles and cultural backgrounds.

SEO and Local SEO

Our SEO efforts for Silky N Sassy have been focused on enhancing the website’s visibility and providing search engines with a clear understanding of what they offer. By carefully crafting product descriptions, headings, and content, we aim to ensure that potential customers searching for hijabs find Silky N Sassy among their top choices. Our local SEO strategy aims to connect Silky N Sassy with the local community in Mississauga and the broader Canadian and American markets, making it a go-to destination for hijabs and modest wear. Through these SEO initiatives, we’re committed to boosting Silky N Sassy’s online presence and making hijab shopping more accessible to all.

About Silky N Sassy

Silky N Sassy, based in Mississauga, Ontario, has been a beacon of chic modest wear since 2012. In response to the growing demand for quality hijabs and oriental accessories, Silky N Sassy expanded its reach globally by launching an online store in 2019. Their mission is clear: to offer customers not only a diverse range of hijabs and accessories but also the latest modest fashion trends. With a commitment to quality and style, Silky N Sassy has become the go-to destination for hijabis seeking both comfort and fashion in their modest wear.


At Silky N Sassy, quality and variety are at the heart of what they offer. The brand takes pride in ensuring that customers find precisely what they’re looking for. Their hijab collection spans a spectrum of colors and materials, including cotton, lace, mesh, crepe, ribbed knit, bi-color chiffon, and cashmere. Every hijab is designed with comfort and fashion in mind, offering a wide selection that caters to diverse tastes.

Silky N Sassy’s jersey hijab collection stands out for its versatility and unique style. Designed to be comfortable even during hot summer days, these hijabs come in a range of vibrant colors. The standout feature is the attention to detail, with laces, crystals, and jewels adorning the jersey fabric. Each jersey hijab is crafted to perfection, ensuring you make a lasting fashion statement.

With beautiful lace detailing and a variety of styles, these hijabs are designed to make you stand out in any crowd. From lacy options to simple cotton scarves, this collection caters to diverse preferences. Shopping at Silky N Sassy’s hijab shop in Mississauga is a must for those looking for unique and beautiful hijabs.

Store Location

Silky N Sassy hijab store in Mississauga, Ontario, is renowned for its top-notch quality and diverse selection of trendy hijabs. Offering a wide array of hijabs crafted from premium materials, they cater to all occasions. This store is conveniently located close to Square One and serves the nearby areas, making it easily accessible for local shoppers. Customers can expect high-quality fabrics and a variety of stylish hijabs that are sure to brighten up their day. Silky N Sassy also understands the value of time and offers online shopping services, ensuring that you can have your favorite hijabs delivered right to your doorstep. For those in search of quality hijabs and a seamless shopping experience, Silky N Sassy hijab store is the go-to destination. Try them once, and you’ll never look elsewhere for your hijab needs.

Store Hours & Directions

Address: 3136 Mavis Rd. Suite 101 Mississauga, Ontario L5C1T9

Store Hours:

  • Monday – Friday: 10am – 5pm
  • Saturday: Closed
  • Sunday: Closed

Contact Info

Email: info@silkynsassy.com

Tel: 1 (877) 577-4559